Most people think you can incentivize performance with money alone. John has spent nearly a decade proving that's only half the equation.

He began his career designing the financial architecture of employee incentive programs: compensation structures, bonus frameworks, and reward systems built to drive top performers. What he discovered along the way changed his trajectory entirely. The programs that actually moved the needle were rarely the ones with the biggest payouts. They were the ones that left people changed.

That insight led him to found Trident Experiential, a global event agency that builds brands, momentum, and connection through shared experience. Trident consults on, designs, and delivers programs that create measurable change across meetings, sales kickoffs, employee recognition, incentive travel, and experiential marketing for some of the world's most demanding brands. The agency's differentiator is defining and designing events in terms of change and the strategic discipline to treat every event as a touchpoint in a larger, interconnected performance system.

One of a handful of professionals globally to hold both the Certified Experience Designer (CED) and Certified Meeting Management (CMM) designations, John is fluent in both the human-centric need and business case for experience design. He leads workshops on behavioral design and ROI measurement, serves regularly as an industry speaker and advocate, and has been interviewed in several publications including Crain's Business and ABC7.

He keeps Trident's work concentrated where the event stakes are highest: event portfolio management, organizational and cultural transformation initiatives, retaining high performers, and other high-stakes experiential engagements where success is critical and quantifiable outcomes are subject to CFO or Board review.