Process

Great events are transformative experiences that leave people changed.  Whether you’re defining it, designing it, accelerating it, or celebrating it, it all hinges on real change.  Don’t just plan another party; go deeper. 

Process

Great events are transformative experiences that leave people changed.  Whether you’re defining it, designing it, accelerating it, or celebrating it, it all hinges on real change.  Don’t just plan another party; go deeper. 

Process

Great events are transformative experiences that leave people changed.  Whether you’re defining it, designing it, accelerating it, or celebrating it, it all hinges on real change.  Don’t just plan another party; go deeper. 

photo of vinyl record player

01

Relationships First

Well, Hello There

First things first: we aren't wired like everyone else. Authentic connection is what everyone else is trying for in the end; those connections are where we decided to start.

There’s a place for digital and disruption but relationships are analog and personal. The world is a live feed of constant chaos. We’re more like your favorite record, each hiss and pop a milestone in meaningful partnership.

To us, a handshake still means something, and you can count on our word. If you’re looking for a strategic partner who believes results count more than noise, and where accountability and integrity never go out of style, let’s turn it up to 11.

photo of vinyl record player

01

Relationships First

Well, Hello There

First things first: we aren't wired like everyone else. Authentic connection is what everyone else is trying for in the end; those connections are where we decided to start.

There’s a place for digital and disruption but relationships are analog and personal. The world is a live feed of constant chaos. We’re more like your favorite record, each hiss and pop a milestone in meaningful partnership.

To us, a handshake still means something, and you can count on our word. If you’re looking for a strategic partner who believes results count more than noise, and where accountability and integrity never go out of style, let’s turn it up to 11.

photo of vinyl record player

01

Relationships First

Well, Hello There

First things first: we aren't wired like everyone else. Authentic connection is what everyone else is trying for in the end; those connections are where we decided to start.

There’s a place for digital and disruption but relationships are analog and personal. The world is a live feed of constant chaos. We’re more like your favorite record, each hiss and pop a milestone in meaningful partnership.

To us, a handshake still means something, and you can count on our word. If you’re looking for a strategic partner who believes results count more than noise, and where accountability and integrity never go out of style, let’s turn it up to 11.

photo of great lakes map

02

Contextualizing

Get Your Bearings

Since the Stone Age, we’ve gathered to tell stories and share information. Charred pterodactyl wings under the stars have given way to Michelin-starred dining and five-star accommodations, and traditional workplace models have been turned upside down.

Though we’re always plugged in, we’re more disconnected than ever. It’s never been more challenging to create connection so when and how we come together requires more thought than ever. Delivering unifying, meaningful experiences is contingent on clarity around your priorities and your people.

But life moves pretty fast. If you don't stop and look around once in a while, you could miss it. We’ll help contextualize external factors that impact your event. Looking inward, we'll help you balance the politics of interest v. influence, delineate between your audience and your stakeholders, and articulate your overall event aims.

photo of great lakes map

02

Contextualizing

Get Your Bearings

Since the Stone Age, we’ve gathered to tell stories and share information. Charred pterodactyl wings under the stars have given way to Michelin-starred dining and five-star accommodations, and traditional workplace models have been turned upside down.

Though we’re always plugged in, we’re more disconnected than ever. It’s never been more challenging to create connection so when and how we come together requires more thought than ever. Delivering unifying, meaningful experiences is contingent on clarity around your priorities and your people.

But life moves pretty fast. If you don't stop and look around once in a while, you could miss it. We’ll help contextualize external factors that impact your event. Looking inward, we'll help you balance the politics of interest v. influence, delineate between your audience and your stakeholders, and articulate your overall event aims.

photo of great lakes map

02

Contextualizing

Get Your Bearings

Since the Stone Age, we’ve gathered to tell stories and share information. Charred pterodactyl wings under the stars have given way to Michelin-starred dining and five-star accommodations, and traditional workplace models have been turned upside down.

Though we’re always plugged in, we’re more disconnected than ever. It’s never been more challenging to create connection so when and how we come together requires more thought than ever. Delivering unifying, meaningful experiences is contingent on clarity around your priorities and your people.

But life moves pretty fast. If you don't stop and look around once in a while, you could miss it. We’ll help contextualize external factors that impact your event. Looking inward, we'll help you balance the politics of interest v. influence, delineate between your audience and your stakeholders, and articulate your overall event aims.

photo of lake with mountains behind

03

Aligning Perspectives

Mark Your Horizons

No one lives in a vacuum, and nothing meaningful is accomplished in a day. Every meeting, conference, or incentive follows a larger organizational cadence and rhythm. Think longer-term, beyond what’s immediately in front of you. 

Our design process challenges you to elevate, change your vantage point, and design an event campaign that transcends the now, aligns perspectives across your organization, and creates meaningful wins for all stakeholders.

Whether you’re rewarding top performers, cementing an acquisition, or delivering mission-critical news company-wide, nothing creates alignment like authentic connection. Let’s find the perfect setting for it and start closing the gap between humans and horizons.

photo of lake with mountains behind

03

Aligning Perspectives

Mark Your Horizons

No one lives in a vacuum, and nothing meaningful is accomplished in a day. Every meeting, conference, or incentive follows a larger organizational cadence and rhythm. Think longer-term, beyond what’s immediately in front of you. 

Our design process challenges you to elevate, change your vantage point, and design an event campaign that transcends the now, aligns perspectives across your organization, and creates meaningful wins for all stakeholders.

Whether you’re rewarding top performers, cementing an acquisition, or delivering mission-critical news company-wide, nothing creates alignment like authentic connection. Let’s find the perfect setting for it and start closing the gap between humans and horizons.

photo of lake with mountains behind

03

Aligning Perspectives

Mark Your Horizons

No one lives in a vacuum, and nothing meaningful is accomplished in a day. Every meeting, conference, or incentive follows a larger organizational cadence and rhythm. Think longer-term, beyond what’s immediately in front of you. 

Our design process challenges you to elevate, change your vantage point, and design an event campaign that transcends the now, aligns perspectives across your organization, and creates meaningful wins for all stakeholders.

Whether you’re rewarding top performers, cementing an acquisition, or delivering mission-critical news company-wide, nothing creates alignment like authentic connection. Let’s find the perfect setting for it and start closing the gap between humans and horizons.

photo of bubbles underwater

04

Designing For Change

Dive Deep

Meaningful change doesn’t just happen. Our design process identifies the change you want to create and gives you a deeper understanding of what triggers those changes. We’ll leverage principles of adult learning, behavioral economics, neuroscience, psychology, and other practices to make the meeting stick.

It might begin with a sketch on a napkin, but we'll soon have it dialed into formal processes, playbooks, and, most importantly, outcomes. Our experts work wire-to-wire with you to manage deliverables, timelines, and milestones behind the journeys that cement the change.

Whether you engage us to help on a particular service line, consult on the design, or manage the entire project as an extension of your team, you can relax knowing you are in experienced hands committed to helping you deliver flawless results.

photo of bubbles underwater

04

Designing For Change

Dive Deep

Meaningful change doesn’t just happen. Our design process identifies the change you want to create and gives you a deeper understanding of what triggers those changes. We’ll leverage principles of adult learning, behavioral economics, neuroscience, psychology, and other practices to make the meeting stick.

It might begin with a sketch on a napkin, but we'll soon have it dialed into formal processes, playbooks, and, most importantly, outcomes. Our experts work wire-to-wire with you to manage deliverables, timelines, and milestones behind the journeys that cement the change.

Whether you engage us to help on a particular service line, consult on the design, or manage the entire project as an extension of your team, you can relax knowing you are in experienced hands committed to helping you deliver flawless results.

photo of bubbles underwater

04

Designing For Change

Dive Deep

Meaningful change doesn’t just happen. Our design process identifies the change you want to create and gives you a deeper understanding of what triggers those changes. We’ll leverage principles of adult learning, behavioral economics, neuroscience, psychology, and other practices to make the meeting stick.

It might begin with a sketch on a napkin, but we'll soon have it dialed into formal processes, playbooks, and, most importantly, outcomes. Our experts work wire-to-wire with you to manage deliverables, timelines, and milestones behind the journeys that cement the change.

Whether you engage us to help on a particular service line, consult on the design, or manage the entire project as an extension of your team, you can relax knowing you are in experienced hands committed to helping you deliver flawless results.

photo of swimmer in a race

05

Executing The Plan

Performance Under Pressure

The onsite experience means everything. With 30 years and 4,000 events spanning 6 continents behind us, we understand the world can be complex at times. Leverage our experience—from under the hood on contracts to under pressure in crisis situations—to win the day.

Our team is agile, adaptive, and communicative. Our standard is surprising and delighting our clients so you can surprise and delight yours. You no longer need to trade sound protocols, safety, and peace of mind for impeccable high-touch service.

Don’t roll the dice. With Trident, you get a partner whose standards are uncompromising and is always prepared to answer the call when, "What if?" becomes "What now?"

photo of swimmer in a race

05

Executing The Plan

Performance Under Pressure

The onsite experience means everything. With 30 years and 4,000 events spanning 6 continents behind us, we understand the world can be complex at times. Leverage our experience—from under the hood on contracts to under pressure in crisis situations—to win the day.

Our team is agile, adaptive, and communicative. Our standard is surprising and delighting our clients so you can surprise and delight yours. You no longer need to trade sound protocols, safety, and peace of mind for impeccable high-touch service.

Don’t roll the dice. With Trident, you get a partner whose standards are uncompromising and is always prepared to answer the call when, "What if?" becomes "What now?"

photo of swimmer in a race

05

Executing The Plan

Performance Under Pressure

The onsite experience means everything. With 30 years and 4,000 events spanning 6 continents behind us, we understand the world can be complex at times. Leverage our experience—from under the hood on contracts to under pressure in crisis situations—to win the day.

Our team is agile, adaptive, and communicative. Our standard is surprising and delighting our clients so you can surprise and delight yours. You no longer need to trade sound protocols, safety, and peace of mind for impeccable high-touch service.

Don’t roll the dice. With Trident, you get a partner whose standards are uncompromising and is always prepared to answer the call when, "What if?" becomes "What now?"

photo of dashboard on a laptop

06

Measuring Success

Examine Everything

Events change human behavior and those personal changes tell revealing data stories at scale. Go deeper than a survey average. Unpack the whos, whats, and whys so you can see your program and its stakeholders through multiple lenses.

Real ROI takes many shapes: reduced turnover, shortened sales cycle, increased revenue, just to name a few. Whether you need help establishing your OKRs and KPIs, or know them cold, we have you covered from ADS through Win Rate, and everything in between.

More than a lookback, this is phase is the point of confluence with your next program. With a shared awareness around lessons learned, the immediate benefit of hindsight, and clarity around what moves the needle, we design each program smarter than the last. Better designs yield better outcomes. Better outcomes are why Trident is your best bet when your meeting stakes are highest.

photo of dashboard on a laptop

06

Measuring Success

Examine Everything

Events change human behavior and those personal changes tell revealing data stories at scale. Go deeper than a survey average. Unpack the whos, whats, and whys so you can see your program and its stakeholders through multiple lenses.

Real ROI takes many shapes: reduced turnover, shortened sales cycle, increased revenue, just to name a few. Whether you need help establishing your OKRs and KPIs, or know them cold, we have you covered from ADS through Win Rate, and everything in between.

More than a lookback, this is phase is the point of confluence with your next program. With a shared awareness around lessons learned, the immediate benefit of hindsight, and clarity around what moves the needle, we design each program smarter than the last. Better designs yield better outcomes. Better outcomes are why Trident is your best bet when your meeting stakes are highest.

photo of dashboard on a laptop

06

Measuring Success

Examine Everything

Events change human behavior and those personal changes tell revealing data stories at scale. Go deeper than a survey average. Unpack the whos, whats, and whys so you can see your program and its stakeholders through multiple lenses.

Real ROI takes many shapes: reduced turnover, shortened sales cycle, increased revenue, just to name a few. Whether you need help establishing your OKRs and KPIs, or know them cold, we have you covered from ADS through Win Rate, and everything in between.

More than a lookback, this is phase is the point of confluence with your next program. With a shared awareness around lessons learned, the immediate benefit of hindsight, and clarity around what moves the needle, we design each program smarter than the last. Better designs yield better outcomes. Better outcomes are why Trident is your best bet when your meeting stakes are highest.

Disciplined Approach

We Sweat the Technique

The real value of events is in the behavioral change they create. Unfortunately, most events don’t deliver. Our Design Thinking approach is the difference between an event that drives real ROI and another junket. It also lends itself to better organization, consistency, resource allocation, continuous improvement, risk management, stakeholder collaboration, and impact. Maintaining those disciplines over multiple change horizons is the difference between investing your event budget and blowing it on a party.

Outcome Based

You Can Get With This, Or You Can Get With That

The choice to design for outcomes instead of filling an agenda and hoping the content is a winner, makes all the difference in the world. Whether it’s a SKO, incentive trip, or annual conference, you’re asking your guests to put their lives on hold to be there, so you’ve got to provide something valuable in return. It’s your choice: rinse and repeat or design to deliver curated moments, memories, and the other ROI (Relationships, Outcomes, and Impact) that outlive the agenda.

Think Bigger

More Than A Feeling

Imagine a world full of more appreciated, excited, motivated, educated, celebrated, and inspired people. What would that look like? It all begins with moving a single person. This is about more than events. This is your chance to create meaningful change within yourself, within your team, within your organization, and leave a profound positive effect on the world. This is your legacy—own it!

Disciplined Approach

We Sweat the Technique

The real value of events is in the behavioral change they create. Unfortunately, most events don’t deliver. Our Design Thinking approach is the difference between an event that drives real ROI and another junket. It also lends itself to better organization, consistency, resource allocation, continuous improvement, risk management, stakeholder collaboration, and impact. Maintaining those disciplines over multiple change horizons is the difference between investing your event budget and blowing it on a party.

Outcome Based

You Can Get With This, Or You Can Get With That

The choice to design for outcomes instead of filling an agenda and hoping the content is a winner, makes all the difference in the world. Whether it’s a SKO, incentive trip, or annual conference, you’re asking your guests to put their lives on hold to be there, so you’ve got to provide something valuable in return. It’s your choice: rinse and repeat or design to deliver curated moments, memories, and the other ROI (Relationships, Outcomes, and Impact) that outlive the agenda.

Think Bigger

More Than A Feeling

Imagine a world full of more appreciated, excited, motivated, educated, celebrated, and inspired people. What would that look like? It all begins with moving a single person. This is about more than events. This is your chance to create meaningful change within yourself, within your team, within your organization, and leave a profound positive effect on the world. This is your legacy—own it!

Disciplined Approach

We Sweat the Technique

The real value of events is in the behavioral change they create. Unfortunately, most events don’t deliver. Our Design Thinking approach is the difference between an event that drives real ROI and another junket. It also lends itself to better organization, consistency, resource allocation, continuous improvement, risk management, stakeholder collaboration, and impact. Maintaining those disciplines over multiple change horizons is the difference between investing your event budget and blowing it on a party.

Outcome Based

You Can Get With This, Or You Can Get With That

The choice to design for outcomes instead of filling an agenda and hoping the content is a winner, makes all the difference in the world. Whether it’s a SKO, incentive trip, or annual conference, you’re asking your guests to put their lives on hold to be there, so you’ve got to provide something valuable in return. It’s your choice: rinse and repeat or design to deliver curated moments, memories, and the other ROI (Relationships, Outcomes, and Impact) that outlive the agenda.

Think Bigger

More Than A Feeling

Imagine a world full of more appreciated, excited, motivated, educated, celebrated, and inspired people. What would that look like? It all begins with moving a single person. This is about more than events. This is your chance to create meaningful change within yourself, within your team, within your organization, and leave a profound positive effect on the world. This is your legacy—own it!

I am not a planner so I was reluctant to disrupt the event campaign we had in place. But now that we are on the other side of your design process, I can’t imagine approaching events like we used to. You guys fill every touchpoint with insight and value. Thanks for having my back in a big way and for making this part of my job fun again.

CMO, Real Estate

I am not a planner so I was reluctant to disrupt the event campaign we had in place. But now that we are on the other side of your design process, I can’t imagine approaching events like we used to. You guys fill every touchpoint with insight and value. Thanks for having my back in a big way and for making this part of my job fun again.

CMO, Real Estate

I am not a planner so I was reluctant to disrupt the event campaign we had in place. But now that we are on the other side of your design process, I can’t imagine approaching events like we used to. You guys fill every touchpoint with insight and value. Thanks for having my back in a big way and for making this part of my job fun again.

CMO, Real Estate

440 N WELLS ST
SUITE 740
CHICAGO, IL 60654

773-TRIDENT

Copyright © 2025 Trident Experiential LLC. All Rights Reserved.

440 N WELLS ST
SUITE 740
CHICAGO, IL 60654

773-TRIDENT

Copyright © 2025 Trident Experiential LLC. All Rights Reserved.

440 N WELLS ST
SUITE 740
CHICAGO, IL 60654

773-TRIDENT

Copyright © 2025 Trident Experiential LLC. All Rights Reserved.