Jake Stevenson leads the development and execution of Trident's marketing strategy and positioning, with a clear mandate: attract the right clients, grow the relationships worth growing, and make sure what the market sees about Trident matches exactly what clients experience when they call.

He oversees social media, promotional campaigns, messaging, and brand presence, and works in close partnership with the sales team to keep marketing activity aligned with Trident's consulting and white-glove event design services.

He leverages extensive experience across marketing, creative, and brand strategy, including launching new products and leading rebrands from strategy through to execution. Earlier in his career, he spent years inside the engine of B2B growth, building demand and pipeline for revenue leaders. That's the seat many of Trident's clients sit in, and it shapes how Jake thinks: a campaign that looks beautiful and a campaign that moves the business are not necessarily the same campaign, and the differences are apparent post-campaign.

At Trident, he applies that discipline to sharpen our targeting, strengthen market awareness, and drive visibility for our consulting and event design practices. Event design lives in a category crowded with vendors who confuse activity for impact, and post-event reporting too often arrives as a slide deck no one reopens.

Jake works the other way around, starting from the outcome a client actually needs and engineering the story, the signal, and the data trail back to it. In a moment when AI has flattened brand voice across nearly every industry, that kind of clarity is how we help client campaigns stay recognizable.