At Trident, we help you shift from scattered event planning to strategic portfolio management. That means evaluating every event—owned, sponsored, virtual, or in-person—against the same business outcomes: revenue influence, pipeline velocity, strategic growth, whatever your relevant metrics.

The result? Faster decisions. Clearer impact. Smarter investments. 

Why It Matters

Events are under pressure. Costs are climbing, budgets are tightening, and audience behavior is less predictable than ever. Most teams are still reporting surface-level stats—like attendee numbers or booth scans—while leadership is asking tougher questions:

• What’s driving pipeline?

• Which formats are underperforming?

• Where should we double down—or cut losses?

Our portfolio approach answers those questions. We help you analyze your full campaign of events, identify what’s working, and reallocate spend toward high-performing opportunities, and roll out of engagements that underperform or aren’t of strategic importance.

What We Deliver

Event Portfolio Assessment
A comprehensive analysis of your event landscape—mapped to your strategic goals and ROI metrics.

Scoring & Prioritization Framework
A customized, repeatable model to evaluate every event using data leadership cares about.

Quarterly Reporting Tools
Dashboards that show business impact, not just activity—ready to present to the C-Suite.

Optimization Roadmap
Clear recommendations to grow, transform, or divest events based on ROI, not gut instinct.

We don’t just give you a framework—we help you embed it. We work with your teams to define success, connect the right data signals, and build decision-making tools that can scale.

Because when events are treated like strategic assets, they perform like them.